Liverpool banter 217504

 

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14 Nov 2017 12:39:49
With Chelsea looking to secure £750 million in sponsorship over the next7 years. What plans have the reds commercial team made to secure big deals.

Agree4 Disagree0

14 Nov 2017 13:08:34
Very good question GT because we really need to keep up with the other top club's on the commercial side of thing's.

14 Nov 2017 14:00:45
Sponsorships are directly proportional to the success on the pitch!

{Ed001's Note - not true.}

14 Nov 2017 14:37:00
In what way Ed?

{Ed001's Note - well Man Utd do not have to win anything to get big deals, whereas Leicester won the title but still can't even come close to the kind of commercial returns of a big club. On pitch success creates a proportional improvement on the base level, it is not directly proportional to the commercial income.}

14 Nov 2017 15:11:38
So is it a case of can do better for the club?

{Ed001's Note - yes, LFC is one of the biggest clubs in the world and they do not do well commercially comparatively. For instance, if I wear a Liverpool shirt here I get stopped all the time by people just wanting to talk about footie and LFC. Right now you can't even walk ten yards without an Egyptian running over shouting 'Salah' and stopping you to talk about Salah. Yet it is very difficult to get any kind of Liverpool merchandise in the area at all. Not as difficult as it used to be, there is no an LFC store in Abu Dhabi, for instance, but that is purely for New Balance stuff. Liverpool is huge here, Iraq and Egypt, in particular, yet they do very little. If it was me I would have club ambassadors out here constantly.}

14 Nov 2017 15:44:04
good answer Ed01.

{Ed001's Note - thank you.}

14 Nov 2017 15:53:33
Ed 1. Seems like an ideal location for the everton supporter aka Michael Owen. :) xx.

{Ed001's Note - god no please not near me!}

14 Nov 2017 16:40:48
That is bad Ed. Thank's for the very well informed reply mate.

{Ed001's Note - welcome mate.}

14 Nov 2017 17:12:18
Are you back in Dubai now Ed001? I just moved here myself from London and it’s lovely to say the least. Is there an unofficial club bar to watch the games in?

Red Sandman.

{Ed001's Note - I am back in Dubai mate, getting a bit chilly now though!

As for the bar, there is one in the Tecom area (if I remember correctly) which is where the Dubai Reds go. Goodfellas Bar it is called, in the Ramee Rose Hotel.}

14 Nov 2017 20:43:16
ed1 - I like what you said about success. There must be a relationship between sustained success and commercial viability? for example, I doubt that sponsors would have jumped on the Leicester train at the first instance? with the exception for those sponsors going that wanted quick exposure, doesn't sustained success and an established brand like manU over decades grow the capability for huge commercial revenue? I imagine that backers are investing into the brand that is manU that was built on decades of success etc. Altho I'm sure if that success eroded over 5 - 10 years then that commercial revenue would start to decline as well.

In any case, what really happened under Moores stewardship? You may have mentioned elsewhere, or perhaps you can point to where there is good info about it. From what I can gather, the 90s felt like a barren period for the club where the ownership perhaps sat on their laurels trying to get quick fix to rekindle the glory of the 80s. all the while the commercial world really took off and we were left lagging behind on the pitch and off it. do you have a take ed?

{Ed001's Note - it was never about the success with Man Utd, most of their success, commercially, came on the back of having an appealing story in the Busby Babes and Munich Disaster. That creates an interest, like the shock of Leicester winning did, that brings in commercial revenue out of all proportion to the size of the club prior to the event. The success is really not the big thing, it is having something for people to take to heart. Trophies bring a short term lift, but it only works in the long term if there is an identity to the club (which is why major brands work so hard on creating one).

It is like Pele, it was not just because he won things that he became the most marketable player of all time, it was because he had a story. Coming from poverty, the shoeless ones etc all created an identity to his brand that companies wanted to be seen to be a part of.

Under Moores Liverpool failed to build on their identity because it would have required investment, he would never put money into things, only take money out. While United had always been very much on the ball commercially, LFC were amateur. It was just a room above a pub running everything. If you are winning things, it is free advertising, the moment you are not then you have to put yourself out there and tell everyone about yourself as a club. Liverpool under Moores just sat back and he milked the cash cow.}

15 Nov 2017 02:44:42
Cheers Ed001! I shall check it out!

Red Sandman.

{Ed001's Note - hope you have a great time mate.}







 

 

 
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