01 May 2022 01:16:28
Looks like we will renew our shirt sponsorship for £80m a season which will be the most lucrative deal in football.


1.) 01 May 2022
01 May 2022 12:32:36
we always just renew our deals first so its always “the most lucrative” until everyone else gets even more.


2.) 01 May 2022
01 May 2022 13:07:54
The club’s brand value is certainly at a high but at the same time it’s still a difficult climate to do commercial sponsorship deals right now.

Curious to see what kind of deal (size and complexity) they actually pull off.


3.) 01 May 2022
01 May 2022 13:56:22
If the numbers are correct, then it's double the current deal. I'm sure the commercial department is ecstatic, if they are able to double, every renewal.


4.) 01 May 2022
01 May 2022 14:32:13
Not sure how difficult it is to do commercial deals at the moment as the super power companies seem to be posting record revenues.


5.) 01 May 2022
01 May 2022 14:51:41
People will be doing well to top £80m beef. certainly on these shores!


6.) 01 May 2022
01 May 2022 19:03:57
LFC have the highest selling jersey in world football. I can see why we’re asking for more money!