07 May 2026 11:25:03
Well done to the club ownership in listening to the fans and reducing their plans for ticket pricing for the next couple of years - 3% in line with current CPI for next season and a price freeze for the season after.
Nice work and well done by all involved in the discussions.
07 May 2026 11:38:04
Hope these same fans don't demand a large transfer spend this summer. And if we don't have a big window, these same fans don't call for FSG out.
07 May 2026 11:47:56
The ticket increase would have raised an extra 1 million something for the club.
That's hardly going to affect the transfer and wage budgets.
Ticket prices only affect fans that buy tickets, so well done those fans on sticking to their guns.
For the people who don't care about ticket prices, then here's hoping for Sky raising their prices and streaming being abolished.
Because we don't want that affecting the club's budget.
07 May 2026 12:13:06
Still income for the club. Let's hope these fans don't turn on FSG when anything doesn't go how they want, and remember they didn't have to pay that extra £2 every other week.
07 May 2026 12:29:25
I can see this from both sides.
On the one hand, everything is going up, so the club is having to pay more to basically run itself. With that in mind, it's not unreasonable that they pass some of those extra costs onto the consumer. It's happening in most other businesses all over the world.
On the other hand, football has always been a working class sport, and so, by increasing prices, you are pricing out the traditional fans who have been attending matches for generations. My Grandad had a season ticket, my dad did, and I did until I moved away. There are many fans in that category too who are the lifeblood of the club and have been for a century.
It would be a shame to see those people priced out.
However, we live in a capitalist society, so if you want the top players on top wages and to win the top prizes, then you have to expect that you'll have to put your hands in your pockets. It's not nice, but it's the way of the world, unfortunately.
If you want old school football at affordable prices, that is available in the lower leagues. Rightly or wrongly the Premier League is catering for the working class less and less as the years go by.
07 May 2026 12:47:09
Which dummy at the club thought it was such a great idea to announce those price increases when the team is playing such dreadful football.
07 May 2026 12:52:12
There's no justifying passing on the costs to the fans imo. The impact would be minuscule on the club's accounts but not on fans. If they want to cut costs and make the business more profitable, maybe they can start looking at the wages of the players or the coaching staff first.
They're earning more in a week than what a normal person does in a year anyway. I'm sure they can survive if they're receiving a few thousand less each week.
07 May 2026 13:10:44
JK. I pay £9.36 per year on Disney to watch the full EPL season (all 38 games). I'm willing for them to double it or triple it.
Anything to keep JK, my old friend, happy. I feel bad when he is aggrieved. ???
07 May 2026 13:13:46
BP, get what you're saying but if people stand back and don't say anything whilst billionaires around the world increase the price on everything and just put it down to inflation and cost of living then we might as well all give up.
07 May 2026 13:16:39
Hardly aggrieved, Aray.
I'm sure the club appreciates your £10 a season, and would be even more delighted you'd be happy to increase that to £30.
Not all super heroes wear capes.
07 May 2026 13:21:19
Yes, but we can all fly, JK. ?
07 May 2026 13:21:25
I remember last time with the £77 a ticket thing, and FSG came out and said we'll have to find the money another way... and then Jurgan wasn't backed nowhere near what he should've been for 5 years. ?
07 May 2026 13:26:07
Not Liverpool Football Club, mate.
They're certainly not flying this season.
07 May 2026 13:28:32
After last summer spending, record revenues, how 25/26 has unfolded... This just had very bad idea written all over it.
The owners should just park these ideas and focus their attention on raising revenue via other means. Because for the miniscule amount of additional revenue it would have raised relative to the negative fan response, it's just not worth it.
07 May 2026 13:37:40
Just to clarify, I think FSG are very good owners.
Increasing ticket prices, whilst also increasing merchandise and everything inside the ground (which increases revenue annually already), every season previous, I thought was a poor decision.
It's rumoured PL owners want rid of season tickets, because having a different crowd every week increases revenue as they will spend more money on one off visits.
That would be at a huge detriment to the atmosphere, though, as well as other things. Liverpool already have one of the lowest season ticket holders to capacity in the league.
07 May 2026 13:58:10
Kopcat09, that's what I wanna know. As they say, timing is everything.
07 May 2026 14:28:22
Tempted to throw my tinfoil hat on for this one, but it kind of feels like the whole thing was a strategic distraction: poor form, a lot of unrest amongst the fanbase, booing at matches and calls for Slot's head. Then they announce the price hikes right as we enter the most crucial stage of the season, giving the loudest of us something else to shout about.
In the meantime, they flood the media with stories of Slot staying, then, all of a sudden, the whole price hike thing is dropped just as Champions League qualification is all but secured. It's all a little convenient; kind of makes you wonder, was it really just poor timing?
07 May 2026 14:37:02
Yeah, JK. This season has been anything but flying. Feels like it's been trying to stay afloat and not drown.
07 May 2026 15:57:02
I personally find the outcry re ticket prices a complete joke. If the fans were genuinely poor, they would have been priced out of going years ago. The fans complaining just want something to complain about.
The club and the Premier League sold their souls to the devil back in the early nineties. Football hasn't been a working class game for decades, so what are they all moaning about.
07 May 2026 15:52:29
Kloppice, with your statement, I hope you go the match, like I've done for over 40 years, or you just sitting in your armchair shouting at the fans who pay for tickets.
07 May 2026 16:24:47
How do you watch games, Bobby B?
07 May 2026 16:36:42
BobbyB, that's quite an insensitive statement. It's the usual "hey, it's not my money." Until it is.
07 May 2026 17:06:54
Bobby, I think it's time to get your coat.
07 May 2026 20:09:00
Isn't it about time we, as fans who can't get tickets, are able to buy an online season ticket, with the club getting all or majority of the money? Wouldn't affect stadium fans at all. Would love to go to games, but virtually impossible these days... Hospitality is way too expensive. Football for the working class is done.
07 May 2026 20:53:11
Magico, have you tried the ballots mate?
09 May 2026 03:29:23
@Chewy, billionaires tend not to suffer from poor decision making or poor timing.
@JK, watching Liverpool these days is a bit like watching Dr Who in the early 1960's when I was a little kid - peeping over the top of the couch hoping that I wouldn't see anything upsetting if I looked.